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Parisian Love and Butt Drugs: Lessons in Video Audience Targeting

August 31, 2020

Project Management, Storytelling, Video Production

Roughly a bazillion videos go online every day. If you want people to see yours, you have to think hard about your target...

Your Company Videos Should Make Us Feel, Not Think

August 29, 2020

Storytelling, Video Production

The best companies make videos that speak to our hearts (not our minds) and convey the company's reason for existence. Do...

Is Your B-Roll Up To It? Use These Two Tests to Find Out.

August 22, 2020

Storytelling, Video Production

I would argue that b-roll is the heart of video. Everything else supports it. In other words, great b-roll = great...

Project Management Pro Tip: Stop Telling Clients How Busy You Are

August 9, 2020

Entrepreneurship, Project Management

Because we value busy-ness, we think it helps us look impressive to clients. It doesn't, so stop talking about it....

Entrepreneurs: Do You Love the Nitty Gritty?

July 11, 2020

Entrepreneurship

It's the stuff you have to do to get to do the stuff you want to do. And FYI, the nitty gritty tasks take up the majority of an entrepreneur's...

Why Good Marketing is an Act of Love

July 5, 2020

Entrepreneurship, Marketing, Storytelling

Have you ever been to a great restaurant and couldn't wait to tell a good friend about it? That's how marketing your business should...

Two Tips to Predict Travel Costs for Video Projects (Including Per Diem)

July 4, 2020

Project Management, Video Production

Your client will not care if you overrun your travel costs. Not their problem, take it out of your profit. Travel costs must be accurate. But how?...

Do You Want Entrepreneurship To Be Easy?

June 27, 2020

Entrepreneurship

Other than childbirth, entrepreneurship is the ultimate creative act. You literally make something out of nothing. And like birth, success comes with...

How to Control "I'll Know It When I See It" in Creative Projects

June 13, 2020

Entrepreneurship, Project Management

If I've learned one thing in creative work, it's that most humans cannot visualize. It is your responsibility to control the situation. Here's...

4 Lessons We've Learned Starting a Business During a Pandemic

June 7, 2020

Entrepreneurship

Adversity is a great teacher, so what have we learned from all this? Should we have even opened shop in the first place? Here are our...

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