Destination Panama City #LovePC Campaign

Panama City is in the “Other Florida.” This charming, soulful town is in North Florida, in the Panhandle. The people are eclectic, talented, and artistic. 

We were asked by Destination Panama City, the town’s tourist development council, to create a video campaign that highlighted the special people of Panama City and showed how it is different than typical Florida destinations. We did five spots, with one compilation at the end.

Each spot featured something great about Panama City, real locals who do them, and why they #LovePC. 

• Music with Will Thompson
• Foodie culture with Havana1980
• Water activities with Captain Daniel Snapp
• Art with Christence Taylor
• Local shopping with Cara Baker

Enjoy, and see you in PC!