Articles About Video Production and Entrepreneurship
Recent Articles
Creative, Go to In-Person Meetings
Digital tools are amazing and really help, but I'm betting the fundamentals of human connection will never change.
Another Reason You Need an LLC (Hint: Liability)
The "Limited" in Limited Liability Company (LLC) is very, very, very important for your creative business. Here's why.
Creative, You Should Get an LLC. Here's Why and How.
Are you a creative in business? Do you have your business organized in a Limited Liability Company (LLC)? If not, you're losing money.
Do Not Be a One-Stop Shop
Customers intuitively understand the value of specialization because it is scarce. It takes more time to specialize, but pays more money.
Better Client Communication = $$$
Answering emails, texts, and phone calls can be tedious, but if you want to work with real clients with real money, you must speak their language.
Stop Dancing Around Money
You withhold your rates, hoping they'll fall in love with you first. Then, after multiple conversations, you tell them your prices and they walk away.
The Most Important Thing in Sales
Learn to connect with prospects and you will outsell all your surly competitors.
Marketing is Farming
You'd rather focus on your craft than promote your work. But marketing is essential for transforming your art into a thriving business.
Sales and Some Mental Jiu-Jitsu
Embrace the power of standing your ground and watch your creative business thrive.
#1 Marketing Rule: Nobody Cares About You (And What To Do About It)
The world is not as excited about your business as you are. It's important you come to grips with that or you will never make a sale.
Business Owners: Be a Thinking Partner, Not an Order Taker
In business, you're always trying to offer "value-added" to your clients. Here's one of the best methods.
Growing a Business is Like Building a Sandcastle
You are building something beautiful with your business. And beauty doesn't come easy.
Is 45 Too Old to Start a Business?
We Americans are obsessed with age, especially youth. There are many problems with this but, to me, the worst is we assume all our meaningful accomplishments must come before we are 30.
4 Keys to Heartfelt Video Interviews
There is nothing more compelling than a human showing what's in their heart. Here's how to bring it out in your next interview.
The #1 Way to Close More Deals (and Still Feel Good About Yourself)
Closing a deal should be an exciting time for you and your new customer, not a stress-inducing hassle. Buying – and selling – should be fun.
Why I Lost My First Business (and What You Can Learn From My Fail)
I was 25 when I bought my first business. I was young and confident. Five years later, my business was gone. Here's what I learned.
How to Get Articles Published
Marketing your business takes many forms. One of the most effective and long-lasting marketing techniques is getting articles published.
Wanna Be a Video Producer? You Need These 8 Traits.
I'm going to describe what you need to be a producer. See if this speaks to you. If so, you might be a producer too.
Boss Moves: Why This Dolly Moment is a Lesson to All Entrepreneurs
I thought Dolly couldn't surprise me anymore. Then I watched her latest documentary "Here I Am" on Netflix.
Sunflowers in the Pumpkin Patch: A Story of Paying Attention
I mentioned that people seem to come for the sunflowers as much as, or more than, the pumpkins. "They are the biggest attraction," he said.