The Business of Creative Podcast with Kevin Elliott
Hey Creative, do you want to turn your artform into a business? Are you overwhelmed with the “business” of being in business – LLCs, taxes, marketing, sales, etc? Join me, Kevin Elliott, as I help you figure that stuff out. Each short episode shares a few tips to help you do better in business … today.
Be a “Yes, and” Business Person
The “Yes, and” rule works in improve comedy and creative business.
Why Souvenirs Matter for Your Business
A business lesson from my Disney World shirt.
Bookkeepers, Accountants, and CPAs: What Creatives Need to Know
It’s not whether you need help with books and taxes (you do). It’s about getting the right person(s).
3 Elements to Business Success, According to Kevin
I’ve done business nearly 25 years. Here’s what it really takes.
Sponges and Fountains: How to Be More Productive (I Think)
I’ve learned to rest and build at the same time.
“Workaholic” is a Crap Term
The word “Workaholic” was created by unhappy people.
Is Your Talent Holding You Back?
Talent can be a trap.
Are You an Order Taker or a Thinking Partner?
Order takers are a dime a dozen. Thinking partners are gold. Here’s how to become one.
Convincing vs. Explaining
We’ve all been there, trying to convince a prospect to buy. Here’s why Kevin thinks that’s a bad idea.
What About Retainers?
Creative, do you do retainer pricing? Here’s why Kevin almost never does.
Kevin’s Thoughts on Bundle Pricing
Do you bundle price your projects? Here’s Kevin’s advice on it.
Do You Have a Mentor?
Not having a mentor cost me decades of business and personal growth. Here’s why (and how) you can do better.
3 Main Steps to Get Your LLC
LLCs differ from state to state, but there are three main steps to get started.
Creative, You Should Talk About Yourself More
You’re comfortable talking about your artform but not yourself. Here’s why you should share your origin story.
Why We’re Afraid to Fail and a Lesson From Interviewing
We’ve been taught there is just one right answer to everything, which is usually false. Here’s a better way to look at life … and business.
Creatives Have a Sales Superpower
Creative, you have a sales superpower and prolly didn’t know it.
Sales Doesn’t Have to Make You Feel Yucky
Hey Creative, ever heard of the sales funnel? Here’s a breakdown with you in mind.
The Sales Funnel for Creatives
Creative, does sales make you feel gross? Doesn’t have to. Here’s why.
Creative, Answer This Question and Relax
Hey Creative, have you really answered this question for yourself? If you do, you can relax and focus on what will make you happy.
Here’s Another Reason You Need an LLC
LLCs are magic, even for freelancers. Here’s another reason why.
Creative, You Should Have an LLC
Hey Creative. You should have an LLC. Here’s just one reason why.
Price Isn’t As Important As You Think
How important is price, really? Here’s what matters more.
Why My First Business Failed and How You Can Avoid My Mistake
My first business failed for one simple reason. Here’s how you can avoid my mistake.
The Most Important Thing in Sales, According to Kevin
Hey Creative, want more sales? It starts with rapport. Here’s how Kevin does it.
Stop Dancing Around Money
Don’t you love that little dance we do with prospects when we don’t want to tell them our price? In this episode, Kevin explains two concepts from the book “The Win Without Pitching Manifesto” and how you can use them to be more confident about your pricing.
How Do You Feel About My Shoe?
People buy on feelings. So don’t ask what people “think” about your brand. Focus on the feelings. Kevin explains by using … his shoe.
Do 1 Small Thing Every Day
Business can be overwhelming, especially for Creatives who just want to make their art. But business doesn’t have to be done all at once. It’s okay to move your business forward one baby step at a time.
Better Client Communication = $$$
Many Creatives are great at making but not great at communicating with clients. In this episode, Kevin shares some communication tips from the corporate world that will work wonders for your client relationships and make you more money.
Sales and Some Mental Jiu Jitsu
Sales is scary for most creatives. It’s way too easy to cave when someone asks the dreaded question, “Is that your best price?” No worries, Kevin’s got you Creative. Try this bit of mental jiu jitsu and close more deals.
Marketing is Farming
Hey Creative, let’s talk about marketing. I know, you hate it. But you will not build a business without it. However, marketing doesn’t have to be gross and, I promise, you can do it your own way. You just need to take some tips from our friends … the farmers.
Three Jobs Every Creative Business Must Have
Hey Creative, you’re likely trying to do too much in your business. Every business has three main jobs and they CANNOT be done by the same person. No worries, I have a book that can help you (no, I didn’t write it).