Wewa Films | Video Production | Documentaries

The Business of Creative Business Mini-Podcast with Kevin Elliott

Hey Creative, do you want to turn your artform into a business? Are you overwhelmed with the “business” of being in business – LLCs, taxes, marketing, sales, etc? Join me, Kevin Elliott, as I help you figure that stuff out. Each short episode shares a few tips to help you do better in business … today.

Creative, do you do retainer pricing? Here’s why Kevin almost never does.

Do you bundle price your projects? Here’s Kevin’s advice on it.

Not having a mentor cost me decades of business and personal growth. Here’s why (and how) you can do better.

LLCs differ from state to state, but there are three main steps to get started.

You’re comfortable talking about your artform but not yourself. Here’s why you should share your origin story.

We’ve been taught there is just one right answer to everything, which is usually false. Here’s a better way to look at life … and business.

Creative, you have a sales superpower and prolly didn’t know it.

Hey Creative, ever heard of the sales funnel? Here’s a breakdown with you in mind.

Creative, does sales make you feel gross? Doesn’t have to. Here’s why.

Hey Creative, have you really answered this question for yourself? If you do, you can relax and focus on what will make you happy.

LLCs are magic, even for freelancers. Here’s another reason why.

Hey Creative. You should have an LLC. Here’s just one reason why.

How important is price, really? Here’s what matters more.

My first business failed for one simple reason. Here’s how you can avoid my mistake.

Hey Creative, wanna make more sales? It starts with rapport. Here’s how Kevin does it.

Don’t you love that little dance we do with prospects when we don’t want to tell them our price? In this episode, Kevin explains two concepts from the book “The Win Without Pitching Manifesto” and how you can use them to be more confident about your pricing.

People buy on feelings. So don’t ask what people “think” about your brand. Focus on the feelings. Kevin explains by using … his shoe.

Business can be overwhelming, especially for Creatives who just want to make their art. But business doesn’t have to be done all at once. It’s okay to move your business forward one baby step at a time.

Many Creatives are great at making but not great at communicating with clients. In this episode, Kevin shares some communication tips from the corporate world that will work wonders for your client relationships and make you more money.

Sales is scary for most creatives. It’s way too easy to cave when someone asks the dreaded question, “Is that your best price?” No worries, Kevin’s got you Creative. Try this bit of mental jiu jitsu and close more deals.

Hey Creative, let’s talk about marketing. I know, you hate it. But you will not build a business without it. However, marketing doesn’t have to be gross and, I promise, you can do it your own way. You just need to take some tips from our friends … the farmers.

Hey Creative, you’re likely trying to do too much in your business. Every business has three main jobs and they CANNOT be done by the same person. No worries, I have a book that can help you (no, I didn’t write it).