Let’s talk about Ryan Reynolds and your creative business. Everybody knows Ryan Reynolds, very famous actor, of course, from Deadpool and a million other things. Super funny guy, super popular guy, but he’s also a very accomplished entrepreneur. He’s a business guy, and you may know some of the brands that he’s associated with. Aviator Gin, Mint Mobile, Maximum Effort, One Password, Wrexam AFC, I’m sure lots and lots of others. The reason that’s important that you know about Ryan Reynolds’ business Endeavors for your Creative Business is because Ryan Reynolds knows how to brand a business really well. I get this a lot from fellow creatives out there, and they’ll say something like this to me. They’ll go, Kevin, I’ve heard you talk on your podcast a lot about specificity and finding a niche and getting good at just one thing and then never doing anything else and getting really well known for one thing.
But I don’t want to just do one thing in life. I’m creative and I want to do lots of things. I want to make art in lots of ways. I want to do creative endeavors in bunches of different ways. And so Kevin, why can’t I just do all of them under my one brand? If I’m a photographer and I’m really well known for commercial photography, why can’t I do weddings? Why can’t I do gender reveals? Why can’t I do baby shoots? Why can’t I do Family on the Beach? Okay, learn a lesson from Ryan Reynolds. Being specific with your brand doesn’t mean you can’t ever grow or change or add on things that you’d like to do to make money creatively, however, you just have to start a separate brand. Ryan Reynolds could have easily when he went out and invested in all these companies, come in and go, look, I’m Ryan Reynolds, and so for Mint Mobile, that’s a nice name, but we’re going to call this Reynolds Mobile.
And Aviator Gin, that’s a really good name. Okay, fair enough. But I feel like we should call it Ryan Gin so people know it’s me, so people know because people know me, so they’ll know these businesses better and they’ll buy more if they know that I’m involved. He didn’t do that. Why didn’t he do that? If Ryan Reynolds didn’t do that? You shouldn’t do that either. If you want to start another business line or do something else creative for money, just start another brand. I’ve done this. We have Wewa Films. That’s my main company, right? Courtney and I have Wewa Films. We make heartfelt brand videos. That’s it. We’re the leader in heartfelt brand videos. That’s our niche, and we’ve done them for McDonald’s and credit unions and for tourism and all kinds of things, but we only do heartfelt brand videos. Okay?
I decided about a year and a half ago, I wanted to start a film festival in my hometown in Panama City.
I wanted to start a documentary film festival. Now, people know me as the guy who’s the co-owner of Wewa Films. They know me as a film guy. It would’ve been easy for me to say, okay, we’re going to do the Wewa Films Fest, or the Wewa Film Fest or something like that to tie it to my brand that I have right now, so I can use that to build the next brand. But I didn’t do that. I did like Ryan Reynolds. I started a totally different brand called Redfish Film Fest, and the people who know me for redfish don’t have any idea that I have wee wall films and vice versa. And that’s okay because it’s two different customers. So if you want to do something new in your creative life, you don’t have to kill the first brand. You just can’t add onto it. Stay specific, but you can have multiple brands just like Ryan Reynolds does. They just have to be distinct and separate, and each brand needs to specialize in one thing. That’s how the big kids do it. That’s how you can do it, but you can do it. I love you.