Photo by Kindel Media

by Kevin Elliott

People like to do business with people they like.

It’s called rapport, and you will never make a sale without it. Learn to build rapport with prospects and you will outsell all your surly competitors.

Here’s how.

The Heck is Rapport?

Rapport is a genuine connection with another person based on shared interests or experiences. Think of those moments when you meet someone and instantly discover a common ground, whether it’s a favorite video game, a TV show, or even matching shoes. Building rapport with your prospects is crucial as it establishes a bridge between you and them, making them more receptive to what you have to offer.

Stop the Effing Sales Pitches

Nothing is more off-putting than meeting someone who immediately launches into a sales pitch. Just talk to people; focus on connecting with individuals over topics that interest them. This requires broadening your own interests and knowledge base. By expanding your horizons through books, podcasts, documentaries, or any medium that piques your curiosity, you increase your chances of finding common ground with potential customers. Remember, it’s about them, not just you.

Expand Your Horizons, Make More Sales

One effective way to enhance your rapport-building abilities is to nurture your curiosity. By exploring diverse subjects and acquiring even a modest understanding of them, you open doors to meaningful connections. You don’t have to become an expert; even a little knowledge can go a long way. Whether it’s reading books on a variety of topics, delving into podcasts, or immersing yourself in different genres of movies and documentaries, the goal is to venture beyond your comfort zone and cultivate a more well-rounded perspective.

The Ripple Effects of Rapport

Building rapport isn’t solely about increasing sales; it’s about being a better human. As you expand your interests and engage with diverse content, you’ll not only witness your sales numbers soar but also find yourself making more friends along the way. Remember, sales and business should be rooted in authenticity and genuine connections. By embracing new experiences and knowledge, you become a more well-rounded individual, creating a positive impact in both your professional and personal life.


Congratulations on taking the first step toward becoming a sales superstar … and a better person. By honing your ability to connect with others, you’re setting yourself – and them – up for success. Remember, it’s about establishing meaningful connections, whether you’re at a business meeting or social gathering. Be curious, expand your horizons, and watch your sales soar.

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