Florida’s Great Northwest Annual Report

How do you elevate a corporate annual report?

With an elegant storyteller video.

Jennifer Conoley was the new CEO of Florida’s Great Northwest. She started this big job as the COVID-19 pandemic was starting to crunch. To her credit, she didn’t go into survival mode to just stay afloat in her first year. She pushed the gas, helped her organization make real gains, and thought of new ways to promote FGNW and Northwest Florida despite the challenges. That’s the story of this video.

Jennifer called us with a proposition. She wanted to “plus up” her annual report this year. The print version was beautiful, but she wanted more and knew people were engaging with video during the pandemic. She had seen our work and asked if we would be game to make the annual report come alive.

We obviously did. We are so proud of this video. We think it shows Jennifer, her team, and Florida’s Great Northwest as they are – dynamic, passionate North Floridians who are working to make a better life for us all.

Here’s the finished product: 

This was a team effort. The graphics were created by the marvelous firm Duncan McCall Advertising & Marketing and the animations were done by Eric Darnell at Less Films. Super pros. Thank you all for bringing your A game.

And thank you Jennifer for the vision!

Kevin Elliott
kevin@wewafilms.com
(850) 819-4463