McDonald’s: I Am Essential
When COVID-19 hit New York City, many times the only place healthcare workers could eat was McDonald’s. This meant McDonald’s employees had to put themselves in harm’s way as well.
McDonald’s restaurants all over the country jumped in to help.
The Johnstone Family McDonald’s made care packages for employees in NYC that included tooth brushes, chap stick, protein bars, basic necessities. But the most special part was what was on the bags themselves.
They read, “I Am Essential.” The McD employees appreciated them so much they wore them over their shirts to make the slogan front and center.
We were honored to be part of a team that produced a thank you video for McDonald’s to show appreciation for all those who helped. This is a teaser of some of the interviews and b-roll we contributed to the project.