The Most Important Thing in Sales
May 28, 2023
Business Strategy, Marketing, Sales
Learn to connect with prospects and you will outsell all your surly...
Category: Marketing
Marketing is Farming
May 28, 2023
Business Strategy, Entrepreneurship, Marketing, Sales
You'd rather focus on your craft than promote your work. But marketing is essential for transforming your art into a thriving...
#1 Marketing Rule: Nobody Cares About You (And What To Do About It)
May 29, 2021
Entrepreneurship, Marketing, Sales
The world is not as excited about your business as you are. It's important you come to grips with that or you will never make a...
Business Owners: Be a Thinking Partner, Not an Order Taker
March 28, 2021
Entrepreneurship, Marketing, Project Management, Video Producer, Video Production
In business, you're always trying to offer "value-added" to your clients. Here's one of the best...
The #1 Way to Close More Deals (and Still Feel Good About Yourself)
November 29, 2020
Entrepreneurship, Marketing, Sales
Closing a deal should be an exciting time for you and your new customer, not a stress-inducing hassle. Buying – and selling – should be...
How to Get Articles Published
November 22, 2020
Entrepreneurship, Marketing, Storytelling
Marketing your business takes many forms. One of the most effective and long-lasting marketing techniques is getting articles...
Sunflowers in the Pumpkin Patch: A Story of Paying Attention
October 31, 2020
Entrepreneurship, Marketing
I mentioned that people seem to come for the sunflowers as much as, or more than, the pumpkins. "They are the biggest attraction," he...
Your Business Isn't Bought, It's Sold
October 21, 2020
Entrepreneurship, Marketing
As entrepreneurs, we know why people should hire us. That makes it frustrating when people don't fall over themselves to do business with...
The Great Marketing Question I Learned From HubSpot
October 5, 2020
Entrepreneurship, Marketing
Years ago, I did HubSpot training and someone asked, "How often should I post to my business blog?" The answer caught me off...
Startup Marketing Tip: Make Something Today
September 2, 2020
Entrepreneurship, Marketing
There is never enough money and you certainly don't have marketing staff. Unless you mean you. Then what can you...